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Revolutionary social media program EpicMix raises the bar for an entire industry
February 8, 2011
By: DAVID SAVASTANO
Editor, Ink World Magazine
Vail Resort’s new breakthrough social media program hit a major milestone this week. Pass holders have skied more than 25 billion vertical feet so far this season and are being recorded with near perfect accuracy thanks to ODIN’s groundbreaking RFID software – EasyEdge. Each one of those skiers is being measured by ODIN RFID software, which integrates real time physical world data into a unique virtual experience produced by Vail Resorts called EpicMix. The system has full integration into F...
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